Influencer marketing is a popular marketing strategy used by brands to borrow the powerful emotional connection that consumers have for pro athletes or entertainers through association.

To maximize an influencer’s value, a brand needs to partner with a pro athlete who authentically believes in their product or service.

By leveraging quantitative research and tapping into industry relationships, SMP helps brands do their homework to find an athlete who is most likely to become an impactful, authentic brand ambassador.

If you are interested in learning more, please contact us.